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Entries from July 2007

Are you tracking all of your conversions?

July 31st, 2007 · No Comments

While setting up Adwords conversion tracking on your client’s website is a good idea to monitor how effective a pay per click campaign can be, people need to realize they may not see all Adwords-generated conversions showing up in the dashboard or in reports.
Keep these things in mind:
1- Conversion tracking on Adwords only picks […]

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Tags: Marketing Tactics

AOL Pay Per Click / Advertising.com

July 31st, 2007 · 2 Comments

Does anyone have any experience with the Advertising.com/AOL pay per click program? I wandered across it by accident this morning whilst trying to access MSN AdCenter and until now, I didn’t even know that AOL offered a PPC program.

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Tags: 2nd tier search engines · Search Engine Theory & Strategy

You’re Wrong….There IS a “Google Sitemap File”

July 27th, 2007 · No Comments

Apparently, an opportunity exists for some SEO’s to cash in by contacting website owners to entice them about paying to create “Google sitemap files”. Although I agree sitemap files need to be created to tell search engines to index a website’s pages, I get annoyed when someone lies or doesn’t back up a claim. I […]

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Tags: Reports from the field

MSN Local Search

July 25th, 2007 · No Comments

I had been trying for awhile to tap into MSN Live Search’s local option. Finally I found out their submissions are evidently being taken care of by an outside company called localeze. Click here to go straight to the submission form

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Tags: Local Search · Marketing Tactics

Google Local / Maps rankings and directory listings

July 19th, 2007 · No Comments

It’s fairly common knowledge within the SEO industry that many local search sites - including Yahoo and Google Local - use a mix of sources to both populate and enhance their local business listings.

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Tags: Search Engine Theory & Strategy

Google Algorithm Update

July 18th, 2007 · 1 Comment

It has come to my attention that Google recently made changes to its Algorithm once again on July 5th and probably continued making updates throughout the week. If you noticed clients rankings either soaring up the charts or plummeting to the depths of despair don’t get too excited either way. After analyzing the […]

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Tags: Search Engine Theory & Strategy

on the question of buying text links

July 17th, 2007 · 1 Comment

Here’s Matt Cutts warning marketers and site owners about the dangers of buying text links
[kml_flashembed movie=”http://www.youtube.com/v/_r2vp4x-JtU” width=”425″ height=”350″ wmode=”transparent” /]

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Tags: Marketing Tactics

Josh kicks the tires, yells.

July 16th, 2007 · 1 Comment

I’m wondering how this post from a newly registered user (the blog is set up to give all new users “author” status) will look once it’s approved & published.
Also, can I post pics of wizards and other things? Shout out to the WZA:

The Grand Wizards of Pajamastan

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Tags: Announcements

first post

July 15th, 2007 · 1 Comment

I’d like this first post to evolve into a statement of what this blog is about and what and who it’s for.
This first post is a call for suggestions - what do you want this site to be?
While we’re at it, feel free to share your thoughts about the layout of this here blog,  about […]

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Tags: Announcements