The SEO Watercooler might best be described as a “dark blog” thrust into the half light of the web: originally intended to provide a space for conversations and knowledge sharing amongst employees at Searchwiz Marketing, the search marketing division of Webcast 1, we recently decided that we may as well make the damn thing available to anybody on the web that might be interested in this search marketing stuff as much as we are.

We never meant for this blog to attract new customers, because the content is all oriented toward SEO nerds and marketing flacks like ourselves … in other words, the kind of people who may find our site on Google only to swoop in, grab some piece of information they can use, and bolt, never to be heard from again. Well, in the spirit of open source wikification of the universe and giving something back to the community, this site is for you guys too.