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Fun with Internal Linking

February 29th, 2008 · No Comments

The whole point of a solid internal link structure about getting the end-user to the conversion point. It can also be used for search engine optimiZation in several ways. If you are using a content management system that has a keyword tagging feature you can have it search for keywords within the content and link [...]

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Tags: Marketing Tactics

Yahoo answers Microsoft: Thanks But No Thanks

February 11th, 2008 · No Comments

Yahoo has rejected Microsofts offer to take over the search pioneer. According to the official Yahoo press release the offered $31 a share massively undervalues the organization, cash flow and earnings potential and they believe that other alternatives can be used in order to keep shareholders happy and retain control over their brand.
With Yahoo [...]

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Tags: Trends & News

Content is for people too

February 8th, 2008 · No Comments

With search engines placing more and more weight on relevant content the push to create keyword rich copy is on many site owners minds. Or at least it should be. Web 2.0 and social media sites have allowed an unprecedented platform to communicate, network and share ideas across the Internet. By creating [...]

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Tags: Marketing Tactics · Social Networking Marketing