At the end of this post is a link to a pretty interesting, high level conversation between heavy peers from the corporate marketing world - there are Clickz.com people involved, an IBM, person, etc. - about Wikipedia and SEM.
Aside from the topic itself - wikipedia and how marketers could / should / do think about […]

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Really important heads up here, everybody:
In an article on TheStreet.com about Google’s heavily anticipated 3rd quarter earnings report which will be released today, October 18th, a few sentences halfway through the piece really jolted me out of my pre-caffeinated haze:
“Advertisers will now have to pay the highest amount they bid for an ad. Previously, advertisers […]

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Another well reported article from the NY Times of interest to search engine marketers, this time about Google and cellphones and a 21st century version of the Great Game, with the prize in this case being access to cellphone screens around the world instead of the oil-rich hinterlands of Central Asia. The plot is […]

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From the NYTimes on Wednesday, here’s an interesting article on Yahoo’s latest gambit to compete with Googzilla: Yahoo Upgrades Online Search Engine
Yahoo has been working hard to whip up some buzz about the recent “enhancements” to its core search engine, and the article above provides a good, unhyped overview of the non-technical details about the […]

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Are they or aren’t they using “behavioral targetting” in AdWords or, for that matter, organic search?
Behavioral targetting is a controversial approach to search-driven advertising which attempts to use data collected about a user to customize ads served to that user. In other words, a search engine could try to analyze the contents your […]

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After a bit of searchin’, rummagin’, plunderin’, & hackin’, I think I’ve found the easiest possible way to add a Google Map & “Get directions” form exactly like this one - http://www.webcast1.com/googlemaps/datamax-contact-us.html - to your client’s website.
One caveat right off the top:
Be careful when copying and pasting from Word Press.  It might be better […]

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It’s fairly common knowledge within the SEO industry that many local search sites - including Yahoo and Google Local - use a mix of sources to both populate and enhance their local business listings.

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Here’s Matt Cutts warning marketers and site owners about the dangers of buying text links
[kml_flashembed movie=”http://www.youtube.com/v/_r2vp4x-JtU” width=”425″ height=”350″ wmode=”transparent” /]

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I’m wondering how this post from a newly registered user (the blog is set up to give all new users “author” status) will look once it’s approved & published.
Also, can I post pics of wizards and other things? Shout out to the WZA:

The Grand Wizards of Pajamastan

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I’d like this first post to evolve into a statement of what this blog is about and what and who it’s for.
This first post is a call for suggestions - what do you want this site to be?
While we’re at it, feel free to share your thoughts about the layout of this here blog,  about […]

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