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Two New “Improvements” to the Google Results Pages

March 24th, 2009 · No Comments

Starting today, Google is deploying a new technology that can better understand associations and concepts related to search terms. This is of particular interest to us because it is a change to the Google algorithm, please see this post on the official Google blog for details. Also of note is that starting today, whenever you [...]

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Tags: Search Engine Theory & Strategy

Google Alters Top Ad Placement Formula

August 13th, 2007 · No Comments

According to this article in Biz Report, in the upcoming weeks, Google will be changing the algorithm that determines which AdWords ads will be featured in the top placement spots. Has anyone else heard anything about this?

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Tags: Uncategorized

AOL Pay Per Click / Advertising.com

July 31st, 2007 · 1 Comment

Does anyone have any experience with the Advertising.com/AOL pay per click program? I wandered across it by accident this morning whilst trying to access MSN AdCenter and until now, I didn’t even know that AOL offered a PPC program.

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Tags: 2nd tier search engines · Search Engine Theory & Strategy