Using social marketing tools such as MySpace, Facebook, Squidoo and LinkedIn among many others offers businesses a way to reach new groups of people. An advertiser can also use the search tools on these websites to target by demographic and special interests. This is why social network marketing should be an important part […]

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The whole point of a solid internal link structure about getting the end-user to the conversion point. It can also be used for search engine optimiZation in several ways. If you are using a content management system that has a keyword tagging feature you can have it search for keywords within the content and link […]

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With search engines placing more and more weight on relevant content the push to create keyword rich copy is on many site owners minds. Or at least it should be. Web 2.0 and social media sites have allowed an unprecedented platform to communicate, network and share ideas across the Internet. By creating […]

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Google has released a non-API embed feature for Google Maps which is a much easier way to put an interactive Google Map into a webpage or email.
I just did one for Riteway Delivery Solutions:

http://ritewaydeliverysolutions.com/map-directions-ritewaydeliverysolutions.html

Go to Google Maps and type in the physical address, city, state, and zipcode (i.e.: 2580 […]

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After a bit of searchin’, rummagin’, plunderin’, & hackin’, I think I’ve found the easiest possible way to add a Google Map & “Get directions” form exactly like this one - http://www.webcast1.com/googlemaps/datamax-contact-us.html - to your client’s website.
One caveat right off the top:
Be careful when copying and pasting from Word Press.  It might be better […]

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While setting up Adwords conversion tracking on your client’s website is a good idea to monitor how effective a pay per click campaign can be, people need to realize they may not see all Adwords-generated conversions showing up in the dashboard or in reports.
Keep these things in mind:
1- Conversion tracking on Adwords only picks […]

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I had been trying for awhile to tap into MSN Live Search’s local option. Finally I found out their submissions are evidently being taken care of by an outside company called localeze. Click here to go straight to the submission form

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Here’s Matt Cutts warning marketers and site owners about the dangers of buying text links
[kml_flashembed movie=”http://www.youtube.com/v/_r2vp4x-JtU” width=”425″ height=”350″ wmode=”transparent” /]

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