At the end of this post is a link to a pretty interesting, high level conversation between heavy peers from the corporate marketing world - there are Clickz.com people involved, an IBM, person, etc. - about Wikipedia and SEM.
Aside from the topic itself - wikipedia and how marketers could / should / do think about […]

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Using social marketing tools such as MySpace, Facebook, Squidoo and LinkedIn among many others offers businesses a way to reach new groups of people. An advertiser can also use the search tools on these websites to target by demographic and special interests. This is why social network marketing should be an important part […]

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As you can see by the following Google screenshot, a recent no-cost submission to “palmbeachcountybusinesslist.com” has resulted in a #2 SERP (Search Engine Results Position) in Google for “dialysis center boynton beach”. This listing, submitted just over two weeks prior to this blog post, is beneficial to UniversalKidneyCenters.com. (See screenshot below)  

 The “businesslist” directory has cities […]

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I’m trying to find an answer to the question of why a site has suddenly lost its high rankings. I called Google AdWords, (866-246-6453) but the rep said there is a seperate “Organic Results Team” of which I would need to contact via a web form he was going to email me. Well, I never […]

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How many DMOZ editors does it take to screw in a light bulb?   The so-called “human edited” DMOZ.com Open Directory Project reminds me of a guy who has climbed up a 100 foot ladder to change a light bulb, only to discover he forgot to take the light bulb with him! I’ve continuously resubmitted urls […]

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Are they or aren’t they using “behavioral targetting” in AdWords or, for that matter, organic search?
Behavioral targetting is a controversial approach to search-driven advertising which attempts to use data collected about a user to customize ads served to that user. In other words, a search engine could try to analyze the contents your […]

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Does anyone have any experience with the Advertising.com/AOL pay per click program? I wandered across it by accident this morning whilst trying to access MSN AdCenter and until now, I didn’t even know that AOL offered a PPC program.

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It’s fairly common knowledge within the SEO industry that many local search sites - including Yahoo and Google Local - use a mix of sources to both populate and enhance their local business listings.

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It has come to my attention that Google recently made changes to its Algorithm once again on July 5th and probably continued making updates throughout the week. If you noticed clients rankings either soaring up the charts or plummeting to the depths of despair don’t get too excited either way. After analyzing the […]

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