GOOG-411, aka Google Voice Local Search, is a telephone service now provided by Google that puts the power of Google search results into a phone directory service. It allows users to make a business search by simply calling a toll-free telephone number– just like typical directory assistance. Released by Google Labs in September 2007, the [...]

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About Linking In Simple Terms
To keep it as simple as possible, SEO Link Building is simply the internets’ way of networking websites to each other that are of close similarity and/or of close relevance. Link Building is an SEO must. I will list below 3 commonly used approaches to link building.
Asking For A Link
Asking [...]

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Starting today, Google is deploying a new technology that can better understand associations and concepts related to search terms. This is of particular interest to us because it is a change to the Google algorithm, please see this post on the official Google blog for details. Also of note is that starting today, whenever you [...]

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Historically, search engines have been unable to extract text and links from Flash files.  That is now a thing of the past as Google announced recently that they with the help of Adobe,  have made a deep algorithm change to Googlebot that now enables it to extract text content and links from flash pages.
This new change should [...]

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Within the last month, Google announced that AdWords is also releasing quantitative data for in their Keywords Tool.  As of January 2008, Google remains as the dominate search engine taking nearly 70% of the market share, up from just over 60% in 2007.    Intuitively, the Google Keyword Tool should seem to be an excellent source [...]

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At the end of this post is a link to a pretty interesting, high level conversation between heavy peers from the corporate marketing world – there are Clickz.com people involved, an IBM, person, etc. – about Wikipedia and SEM.
Aside from the topic itself – wikipedia and how marketers could / should / do think about [...]

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Using social marketing tools such as MySpace, Facebook, Squidoo and LinkedIn among many others offers businesses a way to reach new groups of people. An advertiser can also use the search tools on these websites to target by demographic and special interests. This is why social network marketing should be an important part [...]

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As you can see by the following Google screenshot, a recent no-cost submission to “palmbeachcountybusinesslist.com” has resulted in a #2 SERP (Search Engine Results Position) in Google for “dialysis center boynton beach”. This listing, submitted just over two weeks prior to this blog post, is beneficial to UniversalKidneyCenters.com. (See screenshot below)  

 The “businesslist” directory has cities [...]

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How many DMOZ editors does it take to screw in a light bulb?   The so-called “human edited” DMOZ.com Open Directory Project reminds me of a guy who has climbed up a 100 foot ladder to change a light bulb, only to discover he forgot to take the light bulb with him! I’ve continuously resubmitted urls [...]

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Are they or aren’t they using “behavioral targetting” in AdWords or, for that matter, organic search?
Behavioral targetting is a controversial approach to search-driven advertising which attempts to use data collected about a user to customize ads served to that user. In other words, a search engine could try to analyze the contents your [...]

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