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Entries Tagged as 'Search Engine Theory & Strategy'

Facebook roundtable on Wikipedia and SEM

July 23rd, 2008 · No Comments

At the end of this post is a link to a pretty interesting, high level conversation between heavy peers from the corporate marketing world - there are Clickz.com people involved, an IBM, person, etc. - about Wikipedia and SEM.
Aside from the topic itself - wikipedia and how marketers could / should / do think about […]

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Tags: Social Networking Marketing · Search Engine Theory & Strategy

Tips For Using Social Networks to Promote your Business

June 10th, 2008 · No Comments

Using social marketing tools such as MySpace, Facebook, Squidoo and LinkedIn among many others offers businesses a way to reach new groups of people. An advertiser can also use the search tools on these websites to target by demographic and special interests. This is why social network marketing should be an important part […]

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Tags: Trends & News · Social Networking Marketing · Search Engine Theory & Strategy · Marketing Tactics

Submission to “BusinessList” Directory Improves Rankings

April 23rd, 2008 · No Comments

As you can see by the following Google screenshot, a recent no-cost submission to “palmbeachcountybusinesslist.com” has resulted in a #2 SERP (Search Engine Results Position) in Google for “dialysis center boynton beach”. This listing, submitted just over two weeks prior to this blog post, is beneficial to UniversalKidneyCenters.com. (See screenshot below)  

 The “businesslist” directory has cities […]

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Tags: Local Search · Search Engine Theory & Strategy

Help with Google Help

August 28th, 2007 · No Comments

I’m trying to find an answer to the question of why a site has suddenly lost its high rankings. I called Google AdWords, (866-246-6453) but the rep said there is a seperate “Organic Results Team” of which I would need to contact via a web form he was going to email me. Well, I never […]

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Tags: Search Engine Theory & Strategy

Is DMOZ Dead?

August 9th, 2007 · No Comments

How many DMOZ editors does it take to screw in a light bulb?   The so-called “human edited” DMOZ.com Open Directory Project reminds me of a guy who has climbed up a 100 foot ladder to change a light bulb, only to discover he forgot to take the light bulb with him! I’ve continuously resubmitted urls […]

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Tags: Search Engine Theory & Strategy

Google and Behavioral Targetting

August 6th, 2007 · No Comments

Are they or aren’t they using “behavioral targetting” in AdWords or, for that matter, organic search?
Behavioral targetting is a controversial approach to search-driven advertising which attempts to use data collected about a user to customize ads served to that user. In other words, a search engine could try to analyze the contents your […]

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Tags: Search Engine Theory & Strategy

AOL Pay Per Click / Advertising.com

July 31st, 2007 · 2 Comments

Does anyone have any experience with the Advertising.com/AOL pay per click program? I wandered across it by accident this morning whilst trying to access MSN AdCenter and until now, I didn’t even know that AOL offered a PPC program.

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Tags: 2nd tier search engines · Search Engine Theory & Strategy

Google Local / Maps rankings and directory listings

July 19th, 2007 · No Comments

It’s fairly common knowledge within the SEO industry that many local search sites - including Yahoo and Google Local - use a mix of sources to both populate and enhance their local business listings.

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Tags: Search Engine Theory & Strategy

Google Algorithm Update

July 18th, 2007 · 1 Comment

It has come to my attention that Google recently made changes to its Algorithm once again on July 5th and probably continued making updates throughout the week. If you noticed clients rankings either soaring up the charts or plummeting to the depths of despair don’t get too excited either way. After analyzing the […]

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Tags: Search Engine Theory & Strategy