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Entries Tagged as 'Search Engine Theory & Strategy'

AOL Pay Per Click / Advertising.com

July 31st, 2007 · 1 Comment

Does anyone have any experience with the Advertising.com/AOL pay per click program? I wandered across it by accident this morning whilst trying to access MSN AdCenter and until now, I didn’t even know that AOL offered a PPC program.

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Tags: 2nd tier search engines · Search Engine Theory & Strategy

Google Local / Maps rankings and directory listings

July 19th, 2007 · No Comments

It’s fairly common knowledge within the SEO industry that many local search sites – including Yahoo and Google Local – use a mix of sources to both populate and enhance their local business listings.

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Tags: Local Search · Search Engine Theory & Strategy

Google Algorithm Update

July 18th, 2007 · 1 Comment

It has come to my attention that Google recently made changes to its Algorithm once again on July 5th and probably continued making updates throughout the week. If you noticed clients rankings either soaring up the charts or plummeting to the depths of despair don’t get too excited either way. After analyzing the [...]

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Tags: Search Engine Theory & Strategy