Blogging has become an essential marketing tool for the modern business and over looking its potential makes you behind the times. A blog provides users with excellent publishing tools to write content in a search engine friendly way.  Basic and very practical SEO tactics are easily captured while blogging—keyword use, branding, and link building.
At SearchWiz [...]

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GOOG-411, aka Google Voice Local Search, is a telephone service now provided by Google that puts the power of Google search results into a phone directory service. It allows users to make a business search by simply calling a toll-free telephone number– just like typical directory assistance. Released by Google Labs in September 2007, the [...]

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It is said in the travel business word of mouth is by far the best form of advertisement. The internet has now become the biggest sounding board for your customers so reputation management needs to be an important part of the process to any travel search marketing campaign.
With internet travel scams being so prevalent these [...]

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Twitter is no longer the only 140 character micro-blogging platform. SiteProNews has announded a twitter compatible clone: http://spnbabble.sitepronews.com which can broadcast on Facebook and Twitter at the same time.
It appears, according to a UStream broadcast I viewed last night, that the SMS based micro-blogging platform is taking over as the leading internet social networking phenomenon, [...]

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At the end of this post is a link to a pretty interesting, high level conversation between heavy peers from the corporate marketing world – there are Clickz.com people involved, an IBM, person, etc. – about Wikipedia and SEM.
Aside from the topic itself – wikipedia and how marketers could / should / do think about [...]

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Using social marketing tools such as MySpace, Facebook, Squidoo and LinkedIn among many others offers businesses a way to reach new groups of people. An advertiser can also use the search tools on these websites to target by demographic and special interests. This is why social network marketing should be an important part [...]

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With search engines placing more and more weight on relevant content the push to create keyword rich copy is on many site owners minds. Or at least it should be. Web 2.0 and social media sites have allowed an unprecedented platform to communicate, network and share ideas across the Internet. By creating [...]

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