GOOG-411, aka Google Voice Local Search, is a telephone service now provided by Google that puts the power of Google search results into a phone directory service. It allows users to make a business search by simply calling a toll-free telephone number– just like typical directory assistance. Released by Google Labs in September 2007, the [...]

[Read more →]

Search market giant Google has announced this morning that it has launched a new product called Google Voice Google Voice is a free service that is similar to Call Wave that gives you one number for all your phones, voicemail that is easy as email, and many enhanced calling features like call blocking [...]

[Read more →]

Within the last month, Google announced that AdWords is also releasing quantitative data for in their Keywords Tool.  As of January 2008, Google remains as the dominate search engine taking nearly 70% of the market share, up from just over 60% in 2007.    Intuitively, the Google Keyword Tool should seem to be an excellent source [...]

[Read more →]

Using social marketing tools such as MySpace, Facebook, Squidoo and LinkedIn among many others offers businesses a way to reach new groups of people. An advertiser can also use the search tools on these websites to target by demographic and special interests. This is why social network marketing should be an important part [...]

[Read more →]

From the Yahoo Blog, it seems like Yahoo is going to cause some scrambled rankings…..we just love when this happens, don’t we?
Also, according to Neilsen, Yahoo only had an 18.1% market share in March, compared to Google’s 58.7% share. So, if Goolge were to buy out Yahoo, that would reflect a 76.8 market share…..something to [...]

[Read more →]

Yahoo has rejected Microsofts offer to take over the search pioneer. According to the official Yahoo press release the offered $31 a share massively undervalues the organization, cash flow and earnings potential and they believe that other alternatives can be used in order to keep shareholders happy and retain control over their brand.
With Yahoo [...]

[Read more →]

From the Google Webmaster Central Blog, Goole has introduced “video sitemaps” which can be added to the Sitemap Protocol. The blog gives an example of the video-specific code, as does the Google Help Center.
I would think that third party contributors will be offering Video Sitemap Generators very soon.

[Read more →]

Really important heads up here, everybody:
In an article on TheStreet.com about Google’s heavily anticipated 3rd quarter earnings report which will be released today, October 18th, a few sentences halfway through the piece really jolted me out of my pre-caffeinated haze:
“Advertisers will now have to pay the highest amount they bid for an ad. Previously, advertisers [...]

[Read more →]

Another well reported article from the NY Times of interest to search engine marketers, this time about Google and cellphones and a 21st century version of the Great Game, with the prize in this case being access to cellphone screens around the world instead of the oil-rich hinterlands of Central Asia. The plot is [...]

[Read more →]

From the NYTimes on Wednesday, here’s an interesting article on Yahoo’s latest gambit to compete with Googzilla: Yahoo Upgrades Online Search Engine
Yahoo has been working hard to whip up some buzz about the recent “enhancements” to its core search engine, and the article above provides a good, unhyped overview of the non-technical details about the [...]

[Read more →]