Using social marketing tools such as MySpace, Facebook, Squidoo and LinkedIn among many others offers businesses a way to reach new groups of people. An advertiser can also use the search tools on these websites to target by demographic and special interests. This is why social network marketing should be an important part […]

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From the Yahoo Blog, it seems like Yahoo is going to cause some scrambled rankings…..we just love when this happens, don’t we?
Also, according to Neilsen, Yahoo only had an 18.1% market share in March, compared to Google’s 58.7% share. So, if Goolge were to buy out Yahoo, that would reflect a 76.8 market share…..something to […]

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Yahoo has rejected Microsofts offer to take over the search pioneer. According to the official Yahoo press release the offered $31 a share massively undervalues the organization, cash flow and earnings potential and they believe that other alternatives can be used in order to keep shareholders happy and retain control over their brand.
With Yahoo […]

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From the Google Webmaster Central Blog, Goole has introduced “video sitemaps” which can be added to the Sitemap Protocol. The blog gives an example of the video-specific code, as does the Google Help Center.
I would think that third party contributors will be offering Video Sitemap Generators very soon.

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Really important heads up here, everybody:
In an article on TheStreet.com about Google’s heavily anticipated 3rd quarter earnings report which will be released today, October 18th, a few sentences halfway through the piece really jolted me out of my pre-caffeinated haze:
“Advertisers will now have to pay the highest amount they bid for an ad. Previously, advertisers […]

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Another well reported article from the NY Times of interest to search engine marketers, this time about Google and cellphones and a 21st century version of the Great Game, with the prize in this case being access to cellphone screens around the world instead of the oil-rich hinterlands of Central Asia. The plot is […]

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From the NYTimes on Wednesday, here’s an interesting article on Yahoo’s latest gambit to compete with Googzilla: Yahoo Upgrades Online Search Engine
Yahoo has been working hard to whip up some buzz about the recent “enhancements” to its core search engine, and the article above provides a good, unhyped overview of the non-technical details about the […]

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One of the latest trends in the Internet world is having the Internet at one’s fingertips on their cell phone. Apple’s Iphone has grabbed headlines all over the media.
Google which has worked with mobile carriers in the past to help adapt Internet technology in cell phones, is now in the process of coming out with […]

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Spock.com which already has indexed 100 million people and is adding a million people a day to its search engine. The search engine plans on becoming available for public use at the end of August.
One of the ways that Spock.com is finding individuals, is through social networking websites such as MySpace, Friendster and Bebo.

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Google is now giving Adwords clients the option to purchase print ads in local newspapers through the Adwords medium.
Businesses should seriously take a look into this option if they feel they are in the market for print advertising. Many people who read print newspapers may take print ads more seriously than other forms of advertising. […]

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