With search engines placing more and more weight on relevant content the push to create keyword rich copy is on many site owners minds. Or at least it should be. Web 2.0 and social media sites have allowed an unprecedented platform to communicate, network and share ideas across the Internet. By creating a blog for your website you not only are helping your search marketing efforts by using key phrases, but you are also putting yourself out as a knowledgeable professional in your field.

A potential customer (and search engine spider) is always more inclined to go with an information rich page on the topic of interest. One must keep in mind however that people are the ones that buy and therefore need to be engaged by your content. The advantage of a blog comes into play here by allowing you to put up fresh content and get visitor feedback.

Certain web 2.0 applications like squidoo work well as a “one sheet” listing information and links to your company for free with a high search ranking. Others such as myspace and facebook aren’t required for a lot of businesses and those that do create profiles and not embrace the social network seriously and put in the time will be left with an outdated page that no one wants to be friends with. On the other hand monitoring the page regularly can help with brand exposure.

Moral of the story is keep the fresh content flowing. Search engines and people will be attracted to you and your services and may eventually see you as a resource for information. At the least you will be keeping yourself up to date and informed about your own industry.