Why am I refusing your link exhange request?

Although not as popular a practice in recent years, link exhange requests still find their way into my email inbox on a daily basis.

It seems that many “link managers” are not up to date on the quidelines of what constitutes good link strategies.

I receive many link exchange requests from websites that have nothing to do with the url they want to link to, or from websites that are poor in content, titles, and/or meta tags.

For example, I recently denied a request from a “cosmetics” website because it is not directly related to dentistry, although one might think it would be related to “cosmetic dentistry”. The problem here is that the main keyword, “dentistry” is not part of the “cosmetics” (lipstick, makeup, etc.) website, and therefore is not a quality or relevant link. As well, the dentistry site is not a good link for a cosmetic website, since “cosmetics” (lipstick, etc.) is not the main topic on the dentistry site.

In addition, in this particular case, the “cosmetics” site is missing keywords in the titles of the web pages, and has no meta tags. Also, the Contact Us page had no content at all….not what I would consider a quality website.

So, my advice to “link managers” is to make sure your website has quality, meaning proper content, titles and meta tags, and is relevant to the website you wish to exhange links with. For more information on SEO or  link strategies, visit http://www.searchwizmarketing.com.

Why am I refusing your link exhange request? Although not as popular a practice in recent years, link exhange requests still find their way into my email inbox on a daily basis. It seems that many “link managers” are not up to date on the quidelines of what constitutes good link strategies. I receive many link exchange requests from websites that have nothing to do with the url they want to link to, or from websites that are poor in content, titles, and/or meta tags. For example, I recently denied a request from a “cosmetics” website because it is not directly related to dentistry, although one might think it would be related to “cosmetic dentistry”. The problem here is that the main keyword, “dentistry” is not part of the “cosmetics” (lipstick, makeup, etc.) website, and therefore is not a quality or relevant link. As well, the dentistry site is not a good link for a cosmetic website, since “cosmetics” (lipstick, etc.) is not the main topic on the dentistry site. In addition, in this particular case, the “cosmetics” site is missing keywords in the titles of the web pages, and has no meta tags. Also, the Contact Us page had no content at all….not what I would consider a quality website. So, my advice to “link managers” is to make sure your website has quality, meaning proper content, titles and meta tags, and is relevant to the website you wish to exhange links with. For more information on SEO or  link strategies, visit http://www.searchwizmarketing.com.