Using social marketing tools such as MySpace, Facebook, Squidoo and LinkedIn among many others offers businesses a way to reach new groups of people. An advertiser can also use the search tools on these websites to target by demographic and special interests. This is why social network marketing should be an important part of any advertising plan. But using social networking as a promotion medium can also backfire if used incorrectly. So for today’s SEO Water Cooler post I will be going over some tips to help you effectively use social networking sites.

Tip 1
Use your profile to not just introduce your business but also to introduce yourself to the world- Take the opportunity to make friends with people who have similar interests as your business. Add valuable content that will be of interest to your visitors. Keeping your profile updated with frequent content will help increase the traffic to your website

Tip 2
Take some time to visit other profile pages to get a feel for their values and interests - Leave comments wherever you can. Be sure to be polite as not doing so can bring a whole lot of negative press to your business. The more back links and comments you receive the more likely it is that your profile will show up in the search engines.

Tip 3
Join and participate in as many groups as you can - Make sure that it is related to your business or else you can run the risk of being blocked or banned altogether.

Tip 4
Do not spam users - Do not send tons of email with advertisements or place advertisements on users comments, this is one sure way to get banned.

Tip 5
Update blogs and content on your profile frequently - This will keep it interesting to your visitors and keep them coming back.

At last but surely not least,

Remember to have fun - Social networking is about building relationships with your visitors because a satisfied client is always good for business.

-Jennifer