Does anyone have any experience with the Advertising.com/AOL pay per click program? I wandered across it by accident this morning whilst trying to access MSN AdCenter and until now, I didn’t even know that AOL offered a PPC program.
AOL Pay Per Click / Advertising.com
July 31st, 2007 Written by: Code Witch --> · 2 Comments
Tags: 2nd tier search engines · Search Engine Theory & Strategy
2 responses so far ↓
1 Josh Simpson // Jul 31, 2007 at 12:07 pm
“AOL MarketPlace” , according to http://www.aolmedianetworks.com/index.php?id=1973 - is an AOL-branded (white labeled) version of Google AdWords.
AOL (Time Warner) acquired Advertising.com in 2004, and they subsequently integrated Advertising.com’s banner ad network into their “High Reach” advertising product.
Both of these advertising products - AOL Search MarketPlace and High Reach - have been under development lately and AOL has been rolling out a whole new portfolio of video and “rich media” solutions. It looks to me like AOL is making a concerted effort to re-establish a strong position in the web marketing world by, among other things, offering advertisers new ways to, um, spend money.
2 Code Witch // Aug 2, 2007 at 8:30 am
Thanks for info Josh, much appreciated!
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