One of the latest trends in the Internet world is having the Internet at one’s fingertips on their cell phone. Apple’s Iphone has grabbed headlines all over the media.

Google which has worked with mobile carriers in the past to help adapt Internet technology in cell phones, is now in the process of coming out with its own cell phone called the Gphone.

Google has talked to carriers about having a partnership, but Google wanted majority of the revenues which carriers did not acquiesce with.

Google, which makes majority of its profits from running ads on its network, see the cell phone industry as an additional untapped source of revenue. Ads will be able to be even more personal and more targeted.

The Telegraph says Google will preload services such as interactive maps, email and its search engine onto the phone.