I was excited to see that Google had added a complete detailed and down-loadable table of search engine search queries data into the Google Webmaster Tools panel. However, after checking the stats against real-time stats, I discovered discrepancies.
The latest reports in Google Webmaster Tools indicate “Last updated August 2, 2008.” I believe the results reflected on that date were incorrect, as some ranking numbers were “too good to be true.” Compared to the search I just ran, those positions are not anywhere to be seen.
SEOChat.com reports an alert that “Google has changed the way automatic search data is handled” which has caused errors in the rendered results. SEO Administrator, and other “automated” tools are also reflecting inaccurate readings, compared to a manual search.
So, to be accurate in our reporting, I suggest picking a few of the main keyword terms and doing a manual search on Google.

1 response so far ↓
1 Levert Marketing // Aug 18, 2008 at 11:56 am
Google Webmaster Tools seems to be way off these days. It takes days to get updates, pages are missing in the “external links to your website” section, backlinks are missing everywhere, etc. At this point, the new features offered by Live Webmasters seem to be more accurate.
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